I just watched the movie Social Network, great movie. The movie depicts the story of the founders of Facebook. Interesting story. Its the kind of movie that will make you want to get up off your couch and create something your own. If you haven't seen the movie, I recommend watching it.
Social Media avenues such as Facebook are a huge hit in marketing techniques now-a-days. So much so every sport executive I talk to brings it up. How social media is essentially the new word of mouth, only faster, is without question. And word of mouth like Facebook is addicting. Sport teams and organizations are using social media to promote attendance and their promotions, like maintaining any network, you straddle the line of persistence and annoyance. I receive a couple of invites per day for various games, and while this does inform me of events, the continuous prodding by one organization or another on a daily basis can impact my desire to attend an event. Its like my neighbors car alarm that seems to go off every night between 3 and 5am. At first you might think you need to pay attention to this, eventually you tune it out, like my neighbor, and just ignore it or get rid of it. I hear friends complain about social media invites similarly, "If they don't stop sending me invites to every single event that comes along, I'm going to block them." So how do you avoid losing your audience? Pick marquee matchups, a handful of games or events and promote those more than others. Build an exclusivity, not a watered down product. Create an interest in a person sampling your product once or twice that they would want to come back without your urging them. Don't push them to the point of blocking you or tuning you out. Stay on the persistence side of the line.