What got me thinking about the results was how in the current state of our economy you get the casual sports fan to attend a sporting event over all the other choices people have for entertainment. Especially when considering that watching at home on your big screen high definition TV with a loaded fridge and not having to deal with traffic and parking is often the first choice to watch a game by a casual fan.
The answer may be product sampling and ancillary items for someone to attend your team’s game. For example, the Wizards owner Ted Leonsis is renowned for being very open to fans and anything that would get them more engaged with their team. Recently the Wizards held a Fanfest to kick off the season with a free concert by hip hop artist Wale preceding an open practice by the team in the Verizon Center. This was a stroke of genius by the Wizards for a few reasons, it allowed fans to sample the product that is the team while also being able to see one the areas greatest entertainers in the music industry all for free. What a great way to build good will with fans after the lockout and to help promote ticket sales.
So, for $200 what game would I attend? It would depend on a few things, such as what teams were playing and what were the stakes. Being able to hop in to McFly’s Delorean and travel back in time when I hit 85 to witness an Ali vs Frazier fight would be at the top of my list. But, to stay current it would probably be the NBA Finals. See even I wouldn’t have picked the NFL but that doesn’t mean my minimal sample size is a proper representation of the US sports fan. Research to understand your potential client is imperative for your team to better promote your product. Conducting research is just plain smart and can be better than just asking your friends what they want to see. Tickets can be expensive so knowing your hardcore fans and casual fans and having an understanding of what drives their purchasing decisions is really important.
*Appeared on GlovesOffSports.com*